Stratara
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§ 01 · Lead

Cycle-aware market intelligence
for the United States.

Stratara reads every U.S. metro and county through eight diagnostic spokes — investment, market heat, growth, people, housing, quality of life, safety, and climate risk. Each spoke is composed of three sub-composites, deciled against the national distribution, and grounded in primary-source data from Census, BLS, BEA, FEMA, EPA, FHFA, and the Federal Reserve.

We do not publish opinion. We publish percentile rank, regime position, and trajectory — then wrap each in a templated analyst sentence the underwriter can copy into a memo.

In this issue
02 · Today's reading
03 · The Stratara System
04 · Demand drivers
05 · Methodology
06 · Live sample
07 · Pricing
08 · Sources
09 · Subscribe
§ 02 · Today's reading
4,208
geographies tracked
100,992
sub-composite scores
33,664
spoke composites
30+
primary data sources
200+
underlying metrics
6 / 6
cycle variables live
29
active early-warning signals
Weekly
snapshot cadence
§ 03 · The Stratara System

Eight spokes. One radar. One read.

Each metro is plotted on an eight-spoke radar with a peer band overlay, sub-composite anatomy, and a templated analyst paragraph. Renaming any spoke invalidates every saved watchlist, the SNW narrative dictionary, and every memo cite — so the eight are the analytical contract.

255075100Investment73 · D8Market Heat68 · D7Growth76 · D8People70 · D7Housing65 · D7Quality of Life54 · D5Safety61 · D6Climate & Risk58 · D5COMPOSITE71D8 · +3.4DECILE12345678910WEAK · NEUTRAL · STRONG
  1. 01
    Investment
    Cap-rate spread, landlord favorability, long-term growth — the underwriting stack.
  2. 02
    Market Heat
    Growth momentum, construction pipeline, displacement risk — leading cycle indicators.
  3. 03
    Growth
    Population, jobs, and IRS migration — the demand engine.
  4. 04
    People
    Diversity, educational attainment, mobility — the talent pool signal.
  5. 05
    Housing
    Affordability stress, rent burden, ownership mix — the housing cost layer.
  6. 06
    Quality of Life
    Walkability, community health, and vibrancy.
  7. 07
    Safety
    Crime, substance risk, social vulnerability, eviction pressure.
  8. 08
    Climate & Risk
    Insurance cost, social vulnerability, storm exposure — physical resilience.
§ 04 · Demand drivers framework

Demand has a taxonomy.

Underneath the radar sits a flat, citable framework of demand drivers — the public/private actors and physical signals that accumulate to produce a market read. This is what we measure before we score.

Anchor employers
Fortune-500 HQs, R1 universities, hospital systems, federal facilities.
Government gravity
Federal employment share, defense contracts, state-capital weight, procurement velocity.
Commercial absorption
Office and retail vacancy, net absorption, flex/coworking inventory, professional-services density.
Industrial flow
Production and transport-occupation share, industrial inventory per capita, manufacturing concentration.
Transit + digital backbone
Airport flow capacity, FAA hub class, broadband availability and usage, commute time, transit modal share.
Policy environment
Tax burden, zoning posture, opportunity-zone density, incentive activity.
Innovation cluster
R1 universities, public-university R&D, finance and tech establishment density.
Affordability
Rent burden, cost-burdened renters, home-value-to-income ratio.
Climate + risk
FEMA NRI, expected annual loss, air-quality days, storm exposure.
§ 05 · Methodology

Four invariants.

01

Percentile-grounded.

Every score is a national rank, not an opinion. We compute composite-of-composites, decile within geo_type, and surface percentile in prose — never a number we can’t cite.

02

Decile-banded analyst prose.

An SNW Narrative Engine — 100 templates × 17 voice phrases per band — wraps every metro × spoke read in a 1–3 sentence paragraph the underwriter can copy into a memo. The prose declares confidence and never invents precision below the metric’s precision floor.

03

Regime detection as first-class object.

Weekly composite snapshots feed a regime classifier (Recovery / Expansion / Late-Cycle / Contraction) plus tier-crossing detection per spoke. The History tab plots the eight-spoke decile heatmap over time so regime breaks are visible, not buried.

04

Primary sources only.

Census, BLS, BEA, FEMA, EPA, FHFA, FRED, DOT, FCC, CDC, USA Spending, Zillow. No data brokers, no proprietary aggregators — every cell is citable to its original public release.

§ 06 · Live sample · Atlanta MSA

What an analyst sees.

Below is the actual SNW narrative engine output for the Atlanta metro — generated from live percentile data via 100 templates and the voice library. The same surface renders for every spoke on every metro at /markets/atlanta-sandy-springs.

Anchors · 78th percentile

Atlanta–Sandy Springs–Roswell's Anchors ranks among the strongest nationally, registering in the 78th percentile of U.S. metros. The cohort is short — Delta, UPS, Home Depot, the CDC, and Emory Healthcare anchor a deep employer base. The position is structurally durable.

Infrastructure · 82nd percentile

On Infrastructure, Atlanta–Sandy Springs–Roswell leads the national field; as of Q1 2026, the composite sits in the 82nd percentile. Hartsfield-Jackson, MARTA expansion, and broadband coverage all clear the top-quintile threshold. The read is unambiguously strong.

Quality of Life · 54th percentile

Atlanta–Sandy Springs–Roswell's Quality of Life sits in the 54th percentile, a neutral read that has softened modestly over the trailing 24 months. Affordability is the binding constraint; commute times and bifurcated school quality round out the mid-pack read.

§ 07 · Pricing

Three tiers. No seats. No demos.

Free

$0
per month

Open access for analysts, students, and curious readers.

  • ·Composite + decile across all 4,208 geographies
  • ·8-spoke radar, sub-composite cards
  • ·Per-metric peer-band ticks + sparklines
  • ·Limited watchlist (10 metros)
Start reading →

Pro

$29
per month

For working professionals tracking 25–50 markets.

  • ·Everything in Free
  • ·Unlimited watchlist with Supabase persistence
  • ·Saved screeners + cross-spoke screener fields
  • ·CSV export, full metric history
  • ·Cycle-clock + early-warning surfaces
Subscribe →

Pro+

$59
per month

For underwriting desks, allocators, and research teams.

  • ·Everything in Pro
  • ·Underwriting Copilot (Claude-powered)
  • ·Demand-driver POI map + nearby-POI joins
  • ·Correlation Lab v2 with 47 fields
  • ·Priority data refresh + email alerts
Subscribe →

All tiers monthly · cancel anytime · no annual lock · no enterprise SKU · no seats

§ 08 · Primary data sources
01
U.S. Census Bureau
ACS 5-year, BPS, BEA Tables
02
Bureau of Labor Statistics
QCEW, LAUS, OEWS
03
Bureau of Economic Analysis
GDP, personal income
04
Federal Emergency Management Agency
National Risk Index
05
Environmental Protection Agency
Walkability Index, EJScreen, AQS
06
Federal Housing Finance Agency
HPI quarterly
07
Centers for Disease Control
PLACES, Overdose Atlas
08
Federal Reserve Economic Data
Treasury, fed funds, mortgage 30-yr
09
Department of Transportation
BTS Airports, FAA hub class
10
Federal Communications Commission
Broadband availability + usage
11
Zillow Research
ZHVI (home values), ZORI (rents)
12
USA Spending
Federal contract dollars

No data brokers, no proprietary aggregators. Every cell traces to an original public release; the methodology document lists ingest cadence, vintage, and known gaps for each series.

§ 09 · Subscribe

Issue No. 02 lands when ready.

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Stratara — U.S. Market Intelligence · 200+ Metros · 3,000+ Counties